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How to Attract and Retain Sponsors and Partners

Cover_EbookAuthor: Richard Woodward (website)
Epub ISBN: 978-1-925516-93-7
Mobi ISBN: 978-1-925516-94-4
Print ISBN: 978-1-925516-95-1
Ebook published date: 6 June 2017
Ebook available on:

About the project
This book was edited by our managing director. We created the print layout and cover design from Richard's supplied manuscript. Once the print edition was designed we sent it to an offset printer as print-ready pdfs and then we began developing the ebook. After conversion, we distributed the ebook to our major vendors, listed above.

About the book
How to Attract and Retain Sponsors and Partners is a step-by-step business development process to help you become effective at attracting the right sponsors and partners to your organisation. It brings together Richard Woodward’s experience working with and training leading organisations on both sides of sponsorships and partnerships across multiple industry sectors.

This book is essential reading if you are in a business development role in the arts, culture, sport, charity, health, environment, education, association and events sectors and you’re tasked with securing corporate partners and sponsors and managing those relationships.

Filled with highly practical advice that’s delivered in an easy-to-digest full colour format, this book reveals the templates and language that has been applied to real world business relationships that have resulted in millions of dollars of investment.

With checklists, worksheets and practical exercises at the end of each chapter, it’s specifically designed to enable you to immediately apply the concepts and reap the rewards.

This book will be an invaluable resource to refer to throughout the day, when making sales calls and first contact with prospects, preparing for meetings and crafting the all-important proposal. It can be used again and again to develop and grow fruitful relationships with sponsors and partners that will endure for years to come.

About the author
Over a 30-year career, Richard Woodward has worked on both sides of sponsorship and as a business development trainer and strategy facilitator. He has held senior marketing, business development and sponsorship roles at leading organisations including the Commonwealth Bank of Australia, KPMG, RAC, Sydney Opera House and Stadium Australia. He is a frequent speaker at conferences and events and his first book Business Development That Works was published in 2013.

Print cover

Print screenshots
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Ebook screenshots
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