Ebook Designer’s Touch™

Ebook Designer’s Touch

Australian eBook Publisher’s signature service is the trademarked Ebook Designer’s Touch™. This means that we will use Design Thinking to project manage the design and publishing of your ebook.

ebook publisher Australia Who needs ebook formatting?

Ebook formatting, and specifically Ebook Designer’s Touch™, is really important for people who have a manuscript intended for ebook publishing, not a project that includes printed book design.

Books designed for print usually have typesetting and layout done by a graphic designer. Many of the same features used in professional book design convert to ebook formats well.

Because many authors and publishers are releasing books directly to ebook markets, we are offering Ebook Designer’s Touch™ as a way to avoid ebooks that have poor reading experiences.

A poor reading experience can be created by

  • Too large or too small line spacing
  • Too many fonts
  • Formatting errors, like a paragraph space in the middle of a sentence, words broken up (and yes, these things happen)
  • Issues with captions and footnotes

What happens if your readers have a bad experience?

  • They might stop reading
  • They may not even buy your book (if they downloaded the sample first)
  • They might ask for a refund
  • They may never buy a book from you again
  • They might leave a bad review
  • They might complain—this can cause your book to be removed from vendors

A good reading experience can be created by

  • Adding interest to the ebook, including colours, complementary fonts, chapter images, and other imagery
  • Proper spacing between chapters
  • Correct indenting
  • All the text in the proper order and laid out correctly.

If you’ve read this far, you probably agree that you’d rather focus on writing not the design and encoding of your ebook. So contact us about your project and find out what exciting things we can do for you. When filling out our Quote Request form, please let us know if you would like the Ebook Designer’s Touch™.

Formatting is usually done by a professional editor as it does have a semantic effect (meaning) on the text. For example, deciding where a scene break or a chapter should start. In the absence of editorial formatting, however, designer-formatting is better than nothing. Especially if you have a designer who specialises in ebook formatting.

Ebook formatting affects sales

With tens of thousands of ebooks being released every month, how do you stand out from the crowd? If you DIY using any number of free smunch-and-crunch programs that are available, your ebook will probably look like the vast majority of self-published ebooks on the market. Boring

“But after about four hours of flipping through blocks of grey text I found myself feeling strangely melancholic. It couldn’t have been the lack of sunshine. Moving from one book to another, while easy, didn’t help: I was still staring at the same font, the same gray background and the same basic layout.” (Priya Ganapati, Wired Magazine)

The quote above is just how one reader felt about the boring ebook options available to her.

When prospective buyers look at your screenshots or download a free sample chapter, they are about to make a purchasing decision. Unless your text leaps off the screen and grabs them, they will not buy your book. Have you every been guilty of buying a book because it was attractive? Though quality writing (read more on our editing services here) is the most important factor in an ebook readers' buying decision, professional formatting, good cover design, and well written sales material (meta-data) are also key.

What exactly does a specialist ebook graphic designer do to my novel or non-fiction book?

A graphic designer will improve the visual appeal and useability (functionality) of your ebook based on its unique aspects and the intended target market.

There are two approaches to ebook production:

The first is conversion whereas we take what we are given and convert it to epub, aiming to make it look as close as possible to the original supplied file. If it had poor spacing, boring fonts, no design aspects at all, then so will the resulting epub.

If you want your book to look beautiful and professional then you need the second option, which is to start with our Ebook Designer’s Touch™. The team at Australian eBook Publisher are experienced book designers—for print and ebook formats.

When we design for print we think about

  • colours
  • fonts
  • leading (space between lines)
  • kerning (space between letters)
  • spacing (between paragraphs, headings, and more)
  • paragraphing (how each paragraph is displayed)
  • alignment (of headings, objects, text and more)
  • design of bullets and numbered lists
  • design of tables
  • headings
  • pull quotes (a quote taken from the text that is then displayed larger with more effects)
  • quote marks (single, double, font choices, etc)
  • Indentation
  • formatting chapter beginnings (we might use a dropcap, small caps, or something else)
  • divider lines (e.g. dinkuses)
  • graphics and images
  • captions

Though some of these items can’t be controlled in an ebook (like kerning, which is the spacing between individual letters) we can make use of a lot of these things in an ebook. Scroll down to see some samples from our Ebook Designer’s Touch™.

By having a professional who knows how to control the above in an ebook context, you are already ahead of the game. You are self-publishing, you have the ultimate control over the way your book looks. Why make it any less attractive or functional than it can be. Ask for the best. Ask for Ebook Designer’s Touch™

Custom designs for EVERY ebook

Our Ebook Designer’s Touch™ is custom-made for every book. We won’t cookie cut your ebook’s design so it looks like every other book. Your book is unique and our Ebook Designer’s Touch™ will help show the world that you are a professional author who means business.

Yes, we design for both fiction and non-fiction

Whether your book is fiction or non-fiction we will format it to your taste.

Fiction books can have beautiful chapter beginnings that match your cover design, colour choices and book theme.

Design is especially important for non-fiction and if you are hoping to build an author platform for yourself, using the ebook to ensure your business is viewed in the right light. Matching to your brand, whether that is YOU as author, or a business, may also be important.

For an ideal design, pair Ebook Designer’s Touch™ with a professional cover design

The first thing a reader looks at is the book cover. To make the most of a beautiful and functional ebook, you need to first entice a reader with your book cover. Read more on this here.

What about fixed layout ebook design?

Our standard Ebook Designer’s Touch™ is for reflowing ebooks. However, if you plan to publish a fixed layout ebook, we can still custom-design your book for you. Fixed layout ebooks are a lot more like a traditional print book design, so we need to make more decisions about how your text, images and pages sit on an ebook reading screen.

Having an ebook expert design your fixed layout ebook is imperative. Books designed for print, or by designer who are only used to working in print, often have less-than-perfect features as fixed layout ebooks. These include:

  • Page size not optimal for tablets or other devices
  • Text too small / Not comfortable to read / Reader has to zoom in
  • Very awkward to use on mobile phones
  • Difficult to use on Kindle devices
  • Lack of hyperlinks and interactivity
  • Cover design not optimised for ebook vendors

Examples of our Ebook Designer’s Touch™

Reflowing ebooks:

Crossing Paths, Crossing Borders:

Christmas Recipes: Ink & Cleaver

High Speed Spinning

Climate Change Delusion

Smell the Gum Leaves


Now That I’m Sixty

Fixed Layout ebooks:

Baby as Your Weight Workout

The Cake of Doom!

My Healthy Appetite


Design Thinking
Design thinking has come to be defined as combining empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality in analysing and fitting various solutions to the problem context. According to Tim Brown, CEO and president of IDEO, the goal of Design Thinking is “matching people’s needs with what is technologically feasible and viable as a business strategy”. http://en.wikipedia.org/wiki/Design_thinking

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Customer Feedback

"I have really appreciated your support with my book, Amanda. I'm sure your other clients are of the same opinion. Quality professionalism is never in over supply, neither is generosity of spirit. You have both."—Henry Grossek, radio announcer and author of Game On: Building the Education Revolution

"Thank you, Australian eBook Publisher. I am delighted with the quality of the print edition of my novel, Beast-speaker. The service that Amanda and her team provide is exceptional: friendly, helpful and everything is delivered within the promised time-frame. The print on demand package is easy and affordable, and I highly recommend it to anyone considering publishing with Australian eBook Publisher."—W. A. Noble, author of Beast-speaker

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