Google Play is difficult with ebooks ...

As of today we usually distribute via Apple and Amazon only because they are the most significant players in the ebook market. We are also going to list with Kobo in due course. We can distribute to Google Play but do not believe it is a worthwhile course of action because Google Play will randomly discount the books, which does not reduce royalties, but does mean that if Amazon detects the reduced price THEY will also reduce their price. As per their contract we’re not allowed to undercut the price of the book there.

Combine this will Google Play's extremely clunky, convoluted, difficult to launch ebook publishing system, the way they tend to want to roll together data for print books with ebooks, and their pickyness about ISBNs inside the book file, just to mention a few of the problems we have had, and I'm not too keen on keeping Google Play as a recommended retailer of our ebooks.

So if you're considering how to get onto Android device ebook marketplaces, think about why Google Play is not good for publishers. It may be best to simply encourage your readers to buy your ebook through the Amazon Kindle app, for their Android device. Or Kobo.

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