The Book Cover Blogs 3:

Sales Lines

There are three elements that you need to consider for book cover design:

1. Imagery
2. Author brand
3. Sales line

In our last blog we wrote about author branding for your book cover. This blog is about the sales line for your cover design.

Your sales line may be:

- a quote from a review (“This book had me in stitches”—Sam Scully, The Gazette)

- a quote from another author (“Couldn’t put it down”—Jim Blossom, author of A Book Like This One)

- a teaser line about your book (“What’s so important about grapes anyway?”)

- an award (“Winner of the Best New Fiction Award from The Book Awards Australia, 2015”)

Keep your sales line under eight words as a guide. Anything longer will be either too small to read, or not snappy enough to work anyway.

Your sales line isimportant for sales. And it is equally important in print and ebooks. On many ebook vendors, a browser will only see your title and cover image. Unfortunately the sales spiel is usually too small to read at the thumbnail level, but on the book’s landing page it will be clear (see image below). The trick is to have a professional cover that hints at what the book contains. If you include a sales line, you will be adding to the information the potential reader will see.

Image: (Surrender by Diana Kitinas)

Would you like us to design your book cover?

If you’re not sure what kind of imagery or sales line you need for your book, consider taking up a pre-publication consultation with Australian eBook Publisher. We’ll analyse your genre and target market, and give you a design brief that you can take to a book cover designer. or 07 3345 1415

Read the rest in the Book Cover Design Blogs

1 - Cover Image
2 - Title and Author Name
3 - Sales Lines

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