Author: Jim Penman, founder of Jim’s Group Pty Ltd
About the project
Jim’s Group Pty Ltd first approached us for help with their audiobook in October 2021. We did the necessary alterations to the size of their cover and organised narration for them. We then distributed it via our online distributors.
About the book
This is the story of Jim's Group, as told by the founder. An account of how a $24 business became one of the world's largest franchise chains, with over 4,400 Franchisees (and rising). It is an unusually frank and honest account, showing the human weaknesses and mistakes as well as the successes.
This is a very different guide to business success, drawn not only from Jim's experience but the lessons he has drawn from contact with thousands of successful (and less successful) Franchisees. It is a business story that says little or nothing about business plans and corporate structure, but a great deal about character and attitude. And always, about the need to put the customer first.