Tag: Book Cover Design (ebook or print)

In 2018 Amanda Greenslade's book The Anger Volcano started to become successful. It is one of the first books for children that is based on cognitive behaviour therapy in psychology that teaches them how to get the brain back into thinking mode. She first wrote the poems in the book with her own children in mind.

This book is for all the caregivers of children with anger management needs, emotional regulation challenges, learning disabilities, speech impediments, autism spectrum disorder, ADHD, sensory processing disorder and other extra challenges in their lives. It is also a book for those who have been through childhood trauma or have troubled backgrounds.

Parents, counsellors, youth workers, psychologists, OTs and teachers need The Anger Volcano as it puts into simple rhymes and black and white pictures, some concepts that are new to a lot of people. It's one thing to teach anger management, relaxation, mental distraction techniques to adults and something else entirely to train children.

Amanda recommends getting professional help, and cannot sing the praises of psychologists and other specialists highly enough, but she also sees a need for some to-the-point tools that adults can use with children on anger, self-esteem and big emotions.

Making a children's book financially viable with print-on-demand is challenging, and Amanda wanted to get this book into the hands of those who need it, without crippling up-front or ongoing costs. To this end, Amanda first published The Anger Volcano in a small paperback format  (165 x 165 mm or 6.5 x 6.5in) with a black and white interior. It is priced at just AUD$7.99 (USD$6.99), which makes it very affordable.

Getting the content, production and price aspects right is the first step in successful book marketing. Meta-data is also crucial. In this case, you can see that the book says what it is in the title 'A Book About Anger for Kids'. This not only makes it clear what the book is, but contains the keyword 'anger' and the keyword phrase 'anger for kids'.

Next Amanda sent free copies to reviewers and Australian professionals and specialists. She used her companies Advanced Book Review Management package 1 to reach book reviewers and an office junior to send free copies around.

She used social media, boosted posts on Facebook and ran adds in the ADDitude email newsletter.

As the book has started to sell, Amanda produced a larger, hard cover edition for those who can afford it and want the better durability of a hard cover book and larger size.

These strategies, based on her Book Marketing Action Plan, can be used by other authors too. Amanda will gladly teach you the strategies and analyse all your book's set-up as part of this service. You can find out more through either the AEP or PMBO websites.

To buy the book please request it at your favourite bookstore or The Anger Volcano website.